So, what do I think about it, you ask? First off, the price is great - $2 from Daiso. You can’t beat that. I also like the pump dispenser and the separate cover that covers the dispenser so that there aren't any unexpected spills. Just based on the outside color of the bottle I was able to match my skin tone pretty well without having the opportunity to sample it inside the store. It’s also cruelty-free like most foundations are these days. So at least for the price, L.A. Colors is following industry awareness into the cruelty-free direction.