The most impressive #beautytech device at @CES this year was this device by L’Oreal, L’Occtiane Proctor & Gamble and Neutrogena. As I mentioned in my #beautytrends for 2020 video, personalized beauty is going to be huge over the next decade and CES did not disappoint.
L'OREAL
L’Oreal wants to bring personalized beauty solutions into your home via an AI powered at home system called the ‘Perso', a smart skincare system. The Perso is capable of providing personalized skincare solutions via a 4 step process. It takes into account the user’s environment (the weather), skin, and products the user is currently applying. Although from the image, the Perso looks like it’s literally going to take a place of a piece of furniture but it only stands about 6.5 inches high.
How Does It Work?
The Perso performs a personal skin analysis via it’s accompanied mobile app, ModiFace (the backbone to Sephora's App). You may have heard of the AI powered ModiFace when it was first released back in 2017. ModiFace assess the user’s complexion. It also features an integration with Breezeometer ( a geo-location data app) which assesses the local environmental conditions (i.e. weather, UV index and humidity). Then it takes into account the users personal skincare concerns and product preferences. After processing all of the collected data, the Perso literally dispenses a single dose of a personalized blend of product - a serum, cream or moisturizer. Over time, the Perso will be able to automatically adapt its formulas to those that are working best for the user skin.
The Perso will eventually also be able to make custom formulas for lipstick and foundation. As for now, L’Oreal has indicated that the device is scheduled to launch in partnership with one of their leading skincare brands in 2021.
L’OCCITANE
This probably my favorite launch out of CES and I’m really excited to try this IRL. L’Occitane debuted the Duolab in partnership with Rowenta, which manufactures humidifiers, air purifiers and more. The Duolab is a device with a range of capsules including 3 moisturizing bases and 5 targeted concentrates. It also has a skin diagnostic tool.
How Does It Work?
The skin diagnostic tool assesses the customer’s skin needs and generates a personalized care plan.
Different combinations of capsules are recommended for morning and evening depending on each user’s specific needs. Like L’Oreal’s Perso, the Doulab then delivers a freshly blended single-use dose. The Doulab does this in 90 seconds through a patented emulsification process. I’m not sure how long the Perso takes to disperse it’s personalized blend of product.
With the Duolab, customers can either buy their capsules on an as needs basis or setup a subscription to have it delivered on a monthly basis.
PROCTOR & GAMBLE
P&G incubates its own product innovation through their startup studio, P&G Ventures. Last year, P&G introduced the Opte Precision Skincare System (OPS). OPS is a personalized handheld inkjet printer that can instantly make the appearance of skin’s hyperpigmentation disappear and fade spots over time. I’ve talked a lot about hyperpigmentation and how to get rid of it over the last few years. The OPS is really game changing when you consider how long and how much trial and error goes into clearing up hyperpigmentation and keeping it at bay.
How Does It Works?
OPS's digital camera scans the skin and instantly analyzes each image using a proprietary algorithm to detect tonal imperfections not visible to the human eye. The device then precisely deposits picolitre ( a trillionth of a liter) droplets of Spot Optimizing Serum on target areas until there is a perfect color match with the surrounding skin tone.
Although I really appreciate the tech and innovation of OPS it’s still not clear to me if it’s a spot coverup or if it corrects hyperpigmentation over the long term. It’s more of a unitasker than a system per say, how long is the commitment and the price tag is steep at $599.
NEUTROGENA
Neutrogena made a showing at CES to relaunch their Skin360 app. They initially presented the Skin360 app at CES 2018. The Skin360 app is an app that uses your front-facing phone camera on to do a skin analysis. The app is powered by Perfect Corp.’s YouCam technology. I just mentioned them in my Beauty Trends for 2020 video. Skin360 leverages YouCam technology to provide lightning fast analysis for a broad range of skin parameters including wrinkles, fine lines, dark under-eye circles, dark spots and smoothness.
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Here's my Beauty Trends for 2020 video if you missed it!