Last week I went to the #beauty20 awards held here in Los Angeles. The #beauty20 awards highlight brands that have done extremely well with connecting with consumers through social media and digital platforms. Some of which have created almost cult-like followings.

It was the first consumer choice awards event organized by INNOCOS at the London West Hollywood Hotel. The first half of the event were a series of presentations from industry leaders such as MODIFACE’s Jennifer Today, who spoke on how augmented reality is helping consumers become more interactive with products before they actually make a purchase. I met a spectacular gentleman, Sourabh Sharma who spoke about the evolution of influencer marketing.

Of course, the most exciting part was seeing all of the awesome brands I love receive recognition for their hard work and achievements! Not to leave out the amazing tote bag full of products! Here is a breakdown of who won in each category:

BEST TWITTER

Bath & Body Works

BEST FACEBOOK

Laura Mercier Cosmetics

BEST PINTEREST

Mary Kay

BEST INSTAGRAM

Wet N Wild Beauty

BEST YOUTUBE

Mary Kay

BEST APP

Mary Kay Mobile Virtual Makeover

BEST E-COMMERCE WEBSITE

eSalon

BEST SNAPCHAT

Urban Decay

BEST BEAUTY STARTUP

Hum Nutrition

BEST BEAUTY BRAND ONLINE

H2O+ Beauty

What came in our Gift Bags?

- Chella Eyebrow Kit with included: Ivory lace highlighter, eyebrow pencil in Blonde, Tantalizing Taupe Eyebrow Cream, and the Passionate Pink Lip Pencil

- Project Beauty Hairgurt in Strawberry Banana

- Color Science Brush-On Alternative Sunscreen

- Pinrose Tambourine Dreamer

- Noddle & Boo Blissful Balm Nectar plus a mini sample of their Super Soft Lotion

- Aixallia Aixen Provence Hydrating Hand Cream

- Younique Royalty Detoxifying Mask

-Neutrogena Reinbat Showergel in Pear & Green Tea

- It’s a 10 Miracle Leave-In Conditioner

- Glad Lashes

- Mirai Less is More book